Ulrika Hedlund
Founder and Driving Fource Behind Humvia
Ulrika Hedlund is the founder of Humvia Consulting and a passionate partner to Medical Affairs teams navigating an evolving healthcare landscape. With over 25 years of experience in the pharmaceutical industry, she brings a unique blend of strategic thinking, operational experience, and a deep commitment to people development.
Having worked across Medical Affairs, Commercial, and Market Access roles, Ulrika understands the realities of complex, cross-functional environments. Her approach is grounded in collaboration, structure, and adaptability—helping teams move from ideas to impact with clarity and confidence.
She is also an ICC-certified coach and co-author of Medical Affairs Onboarding: A Comprehensive Guide to Effective Integration—a practical resource designed to support the development and onboarding of Medical Affairs professionals.
Ulrika believes meaningful impact happens when strategy and people are aligned—and her work is focused on enabling both.
Our Story is in our name
Welcome to the world of HUMVIA, where our name is more than just a label - it represents our ethos, journey, and commitment to excellence.
HUM: Identity
'HUM' stems from the founder's initials, Hedlund Ulrika Maria, symbolizing the personal commitment and passion at the heart of HUMVIA.
Expertise
The Swedish 'hum', meaning 'know your stuff,' embodies our approach at HUMVIA. It represents a fusion of our expertise with our clients' knowledge and new strategic insights, ensuring informed decision making and planning.
Thoughtfulness
Resembling the contemplative 'Hmm,' it also indicates a thoughtful and reflective approach when addressing unmet needs, shaping strategies, and ideating solutions.
VIA: Path
VIA, originating from Latin, means 'way' or 'path.' It encapsulates our mission to guide clients on their path to success, offering strategic support and direction.
HUMVIA represents a fusion of personal dedication, expert knowledge, and the journey to success. More than a name, it's our commitment to be your guide into the future.
With HUMVIA, you embark on a pathway to success, equipped with comprehensive knowledge, thoughtful strategies, and a deep commitment to your unique journey.