Welcome to the world of HUMVIA, where our name is more than just a label—it represents our ethos, journey, and commitment to excellence.
----------
HUM:
Identity
'HUM' stems from the founder's initials, Hedlund Ulrika Maria, symbolizing the personal commitment and passion at the heart of HUMVIA.
Expertise
The Swedish 'hum', meaning 'know your stuff,' embodies our approach at HUMVIA. It represents a fusion of our expertise with our clients' knowledge and new strategic insights, ensuring informed decision making and planning.
Thoughtfulness
Resembling the contemplative 'Hmm,' it also indicates a thoughtful and reflective approach when addressing unmet needs, shaping strategies, and ideating solutions.
VIA:
Path
VIA, originating from Latin, means 'way' or 'path.' It encapsulates our mission to guide clients on their path to success, offering strategic support and direction.
----------
HUMVIA represents a fusion of personal dedication, expert knowledge, and the journey to success. More than a name, it's our commitment to be your guide into the future.
With HUMVIA, you embark on a pathway to success, equipped with comprehensive knowledge, thoughtful strategies, and a deep commitment to your unique journey.
Ulrika Hedlund is the founder of Humvia Consulting and a passionate partner to Medical Affairs teams navigating an evolving healthcare landscape. With over 25 years of experience in the pharmaceutical industry, she brings a unique blend of strategic thinking, operational experience, and a deep commitment to people development.
Having worked across Medical Affairs, Commercial, and Market Access roles, Ulrika understands the realities of complex, cross-functional environments. Her approach is grounded in collaboration, structure, and adaptability—helping teams move from ideas to impact with clarity and confidence.
She is also an ICC-certified coach and co-author of Medical Affairs Onboarding: A Comprehensive Guide to Effective Integration—a practical resource designed to support the development and onboarding of Medical Affairs professionals.
Ulrika believes meaningful impact happens when strategy and people are aligned—and her work is focused on enabling both.
The book provides a structured and practical guide to onboarding across various roles in Medical Affairs. It emphasizes the importance of starting early—a new employee’s successful integration begins as early as during recruitment. Clear expectations, mentorship, professional development, and cultural integration from day one are key pillars of the approach. By emphasizing tacit knowledge and core skills, the book prepares new hires for the dynamic healthcare and pharmaceutical landscape, while promoting adaptive, tech-enabled, and globally relevant onboarding practices
"A comprehensive onboarding guide for professionals and organizations within the field of Medical Affairs by ex-AZ team member - Ulrika Hedlund and her co-authors. A special thanks for recognizing the multifaceted contributions of Evidence Generation and Data Science professionals in fostering successful collaborations and achieving meaningful outcomes within the healthcare landscape, and as a result integrating into the onboarding process."
Alexander Bedenkov,
VP Global Evidence , AstraZeneca
LinkedIn May 2024
'/%3e%3cpath d='M69.3955 88.3439V109C93.99 109 114 88.8125 114 63.9998V19H69.3955V63.9998H93.526C93.526 77.4223 82.701 88.3439 69.3955 88.3439Z' fill='%23e18049'/%3e%3cpath d='M14 88.3439V109C38.5945 109 58.604 88.8125 58.604 63.9998V19H14V63.9998H38.13C38.13 77.4223 27.306 88.3439 14 88.3439Z' fill='%23e18049'/%3e%3c/svg%3e)
GET IN TOUCH
Reach out today to explore how we can make a difference together!
